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[IMPACT Interview]
Hydrogen Europe: Enabling Flexible Contracts to Unlocking Industrial Hydrogen Uptake

Daniel Fraile, Chief Policy & Market Officer at Hydrogen Europe, outlines the critical need for pragmatic policy frameworks and flexible market mechanisms to accelerate Europe’s hydrogen economy—especially within the industrial sector. While transport policies have matured, industrial hydrogen adoption faces structural challenges requiring tailored solutions.

6 Key Takeaways

1. Long-term, Flexible Contracts Are Essential

Hydrogen production relies on long-term Power Purchase Agreements (PPAs) that must balance temporal and price variability. Policymakers must understand these dynamics to create adaptable regulations that encourage sustained investment.

2. Industrial Uptake Requires Supportive Market Mechanisms

Industrial consumers face difficulties committing to 10-15 year hydrogen purchase agreements amid global price competition. Support mechanisms and risk mitigation tools are critical to secure their engagement and economic sustainability.

3. SMEs Face Innovation Death Valleys

Small and medium-sized enterprises encounter two critical gaps: transitioning from lab to pilot, and from pilot to mass scale. While early-stage funding exists, there is a lack of financial instruments supporting later-stage innovation commercialization.

4. Unified Long-Term Energy Transition Narrative

A fragmented debate between electrification and molecules hampers progress. Fraile calls for a balanced approach recognizing that electrification can cover only half of energy needs by 2050, while hydrogen and other molecules play a vital role.

5. Moving Beyond ‘Color’ Debates

Hydrogen Europe advocates for inclusive policies supporting all hydrogen types (green, blue, and others) to foster rapid decarbonization without ideological barriers.

6. Continued Political Support Amid Complexity

Though challenges increase, the fundamental role of hydrogen in Europe’s energy future remains politically supported. Innovation and persistence are key to unlocking the final hurdles.

Daniel Fraile

Chief Policy & Market Officer

Hydrogen Europe

Don’t lose hope. Stay strong. Hydrogen’s fundamentals remain intact.

                                                             

- Daniel Fraile, Chief Policy & Market Officer, Hydrogen Europe

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Opening Times

17 June 2025

Sustainable Fuels Europe Day 1: 9:00 - 18:00

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18 June 2025

Strategic Summit Day 1: 09:00 - 18:20

Sustainable Fuels Europe Day 2: 9:00 - 16:00

Women Program: 09:00-10:30

Start-up Challenge Hub: 10:30 - 12:30

H2Innovate Next Summit Day 1: 14:30 - 16:10

Cocktail Party Reception: 18:30-19:30

Exhibition Day 1: 09:00 - 18:30

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 19 June 2025

Strategic Summit Day 2: 08:50 - 16:30

H2Innovate Next Summit Day 2: 09:00 - 12:30

Regional Development Forum: 14:30-17:20
Exhibition Day 2: 09:00 - 17:20

Contact Us

Programme & Speakers Enquires

Kathy Xi

kathy@leader-associates.com

Partnership & Media Enquiries

Echo Lee 

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Exhibition & Sponsors Inquires

che@leader-associates.com

Global H2 Events

17 - 18 June 2026
MADRID, SPAIN

 #CHE2026 

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